It seems to be a love - hate relationship, some love it others hate it - but the Internet is definitely here to stay and becoming increasing important in the real estate field. If you love it, the Internet can be a place where you can become what we call an "Internet Empowered Consumer" and do as much or as little research in your search for a home. Even if you hate it, the Internet cannot be ignored as an important marketing tool in selling your home. It's not just the young, we have worked with several buyers over 40 that found us on the Internet! Statistics show a 75% increase of online buyers from last year. There were over 2.5 million unique visitors at the Realtor.com website and 1.5 million each at HomeAdvisor.com and Homestore.com. Whether by owner or with the help of a Realtor®, even in the Princeton area almost 20% of the buyers are from outside the area. What better way to learn about a new community and housing options than spending time on the Internet?
GIRARD REALTY offers those looking at the area a comprehensive overview of the community and homes for sale. We also work with over a dozen other websites to give our sellers the most exposure possible. Ranked very high on the major search engines, we receive hundreds of referrals through these and other professional organizations. We take pride in our community and love to show off what we have to offer!
Our Multiple Listing Service is scheduled to be available to everyone on the Internet but currently is online to all offices that belong to the Illini Valley Board of Realtors. That gives us the power to instantly alert hundreds of agents to your property, and their clients. Our system incorporated a program many agents use to input their clients needs and when a property that fits is entered, they get notified.
For our Internet savvy clients, they love our e-mail alerts and updates. Currently we have about 50 subscribers to our "Real News" online newsletter and growing all the time.
Every listing that is submitted to our Illini Valley Board of Realtors Multiple Listing Service will appear online at Realtor.com but our office goes the extra mile with "Showcase Homes" adding additional features of your listing to stand out above the rest.
You can see we've "got with the times" and now lead the way for online real estate in Princeton. By the way, Internet users also love to listen to the radio. According to the Arbitron study, 96% of those who are online 7 or more hours per day listen to the radio!